Welcome to my website. I’m a Professor of Psychology at CSUN; I advise students in our General Experimental Psychology (soon to be renamed “Psychological Science”) M.A. program. My research uses approaches rooted in traditional social psychology to understand and influence behavior in a variety of applied contexts. I am particularly interested in social perception, marketing research, and emerging technology.

To read about my research, meet my lab team, and so on, click the tabs above.